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Strategy, Storytelling, and Soul — Welcome to My Digital Home

a space where creativity, strategy, and soul meet. Whether you’re here to explore my work, partner with me, or simply read my reflections—thank you for being here!

Bernadine Paula YuI’m Bernadine Paula Yu—a nurse by profession, an entrepreneur by calling, and a brand strategist by evolution.

My journey has taken me from the frontlines of healthcare to the boardrooms of business. I founded healthcare ventures in underserved regions, driven by the belief that access to quality care shouldn’t depend on geography. As I built and scaled my companies, I discovered a deep passion for branding and digital strategy—especially the kind that tells meaningful stories and creates genuine impact.

Over the years, I’ve worked with global clients in healthcare, retail, and service-based industries, helping them grow through values-driven marketing, lean digital systems, and intentional brand building. My unique blend of empathy, strategy, and real-world entrepreneurial experience allows me to navigate both the heart and logic of business.

This space is more than just a portfolio—it’s a reflection of the life I’ve built through purpose, resilience, and soul. Here, I share insights from my journey, the work I do, and the causes I care about most. If you’re building something with heart—or simply curious about what it means to do meaningful work—I hope you find something here that resonates.

Let’s connect, collaborate, and co-create something impactful.

 

My Brands

    bernadine paula yutravel to thrive 

  • Paula Medical Supply Trading – Healthcare distribution & regional expansion
  • RBY Ventures – Product innovation and retail entrepreneurship
  • RBY Teashop – Food and Beverage 
  • Virtuoso Creative – Digital Marketing Consultancy and Management
  • BYU – Mentorship, innovation, and public speaking
  • Travel To Thrive – Online Travel and Business Vlog 

 

💡 Strategy Meets Soul 🤝 Business With a Heart 🎤 Authentic Expression
Brands need both data and empathy. I bring both. Business is a tool to heal, uplift, and transform. I help people and brands show up in their truest form.