She is more than a businesswoman — she is a woman of depth, discipline, and divine purpose. While she has built thriving ventures, scaled across industries, mentored entrepreneurs, and shaped markets, her true power lies in the layers beneath: her commitment to learning, her devotion to family, and her relentless pursuit of a life that means something. A lifelong learner, she’s currently pursuing another master’s degree — not for titles, but for mastery. The field wasn’t her first language, but that didn’t stop her. She chose growth over comfort and excellence over ego. She is a health advocate, an active...
What Mission: Impossible Taught Me About Business, Grit, and Leadership Under Pressure
Life doesn’t play fair—and neither does business. There are moments when you’re doing everything right, but the world seems to push harder. Revenue falls short. Operations break down. People you trusted walk away. You’re left gasping for breath, running on fumes, and yet… the mission continues. Watching Mission: Impossible – Dead Reckoning reminded me of a truth many entrepreneurs forget: You will be tested—not once, but repeatedly.And sometimes the clock runs down to milliseconds.But you still fight. 🔥 Business is Not for the Faint of Heart. You’ll face: Uncertainty: Markets shift. Competitors emerge. Plans collapse. Pressure: You’re the decision-maker. You...
My Portfolio
Bernadine Paula Yu Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist Strategy, Storytelling, and Soul — Welcome to My Digital Home a space where creativity, strategy, and soul meet. Whether you’re here to explore my work, partner with me, or simply read my reflections—thank you for being here! I’m Bernadine Paula Yu—a nurse by profession, an entrepreneur by calling, and a brand strategist by evolution. My journey has taken me from the frontlines of healthcare to the boardrooms of business. I founded healthcare ventures in underserved regions, driven by the belief that access to quality care shouldn’t...
2025 Goal Setting Reflection
It’s heartwarming to reflect on how much we’ve grown. Yet, there’s a bittersweet realization that we often appreciate our growth only when time feels limited. Perhaps that’s how life is designed—always with a touch of irony. In previous years, I was hyper-focused and energized, always setting ambitious goals. I felt fired up, unstoppable even. But this past year hit differently. I’m not sure if it was the weight of failures, pain, losses, or simply the exhaustion from always “trying.” I’ve always been someone who kept moving—nonstop planning, thinking, and striving for improvement. While it was rewarding in many ways, it...
2024: My Year of Bravery
Brave – Because I Had to Continue Living Without My Papang This year, bravery took on a new meaning for me. I had to move forward in life without my Papang—a father who was not just a parent but a steadfast supporter, always so proud and expressive about my achievements. His pride gave me strength and reminded me that I was doing something worthy. Now, without him, I’ve had to learn how to be strong on my own. But it hurts. It feels like I haven’t mourned enough, like my grief is still raw beneath the surface of my busy...
The Manager’s Dilemma: Choosing Respect Over Popularity
In the world of leadership, there’s a common misconception that being liked is the hallmark of a good manager. While it’s natural to want harmonious relationships with your team, the reality is that effective management often requires prioritizing respect over popularity. A respected leader drives accountability, fosters growth, and ensures the organization stays aligned with its goals—even if it occasionally ruffles feathers. Respect, Not Popularity, Builds Authority The core of effective management lies in having authority that is both constructive and meaningful. This doesn’t come from being everyone’s friend but from establishing boundaries and enforcing them consistently. Without clear expectations,...
The Beauty of Miracles and Divine Timing
Life is a tapestry of moments woven together by challenges, triumphs, and seemingly unanswered prayers. Often, when we find ourselves on our knees, we pour our hearts out to God, pleading for His intervention within our preferred timeline. Yet, there are moments when heaven seems silent, and doubt creeps in. But the truth is, divine timing is always at work, orchestrating miracles far beyond what we could imagine. When God doesn’t immediately answer your prayers, it’s not because He’s forgotten you. It’s because He’s aligning everything according to His perfect will. While our perspective is often limited to the immediate,...
Toxic People in the Workplace: Strategies for Managing and Protecting Yourself Identifying and Dealing with Negative Behaviors
In today’s workplace, it’s inevitable to encounter toxic people. These individuals can create a hostile and stressful environment, making it difficult to focus on your work and maintain your mental well-being. If you’re dealing with a toxic person at work, it’s important to take steps to protect yourself and manage the situation effectively. Recognizing the Signs of a Toxic Person: Negative attitude and behavior: Toxic people often display negativity, such as complaining, gossiping, or criticizing others. They may also engage in aggressive or passive-aggressive behavior, such as yelling, interrupting, or taking credit for others’ work. Disruptive and manipulative: They may...
5 Quick Tips for a Smooth Family Trip Abroad: Minimize Stress, Maximize Fun!
Traveling with family is an adventure filled with laughter, shared memories, and the occasional (hopefully minor) hiccup. To ensure your overseas escapade is more joyride than bumpy road, here are five quick tips to keep in mind: The Money Talk: KKB or Not?Before you even pack your bags, have an honest conversation about finances. Will it be a “KKB” (Kanya Kanyang Bayad) setup, where everyone pays their way? Or is someone generously footing the bill for certain expenses? Clarity on this front prevents awkward moments and arguments later on. Decide on a budget, track expenses, and stick to the plan....