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Vabc
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Reflections on the 2025 Visayas Area Business Conference

This year’s Visayas Area Business Conference (VABC), hosted by PCCI Tacloban-Leyte Inc., was more than just an event—it was a convergence of vision, collaboration, and transformation. I feel deeply honored and proud to have been part of the organizing committee, taking on the role of Committee Head for the Souvenir Program and serving as Coordinator...

Masters in Management
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A New Chapter: Opening of Classes at UP Tacloban

The start of another academic year always brings with it a mix of excitement and anticipation. This time, it feels even more special for me as we officially opened classes for the Master’s program at the University of the Philippines Tacloban — a journey I am deeply grateful to be part of. What makes this...

ceo
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Built from the Ground: A CEO’s Guide to Grit, Discipline & Leadership

A Leadership Manifesto for Founders Who Started with Nothing This guide isn’t for the lucky, the loud, or the well-funded. It’s for those of us who built with our bare hands, learned as we led, and chose the hard road every single day. It’s a working philosophy—not from a stage, but from the ground. 🧭...

asean
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Bridging Vision and Action: My Takeaways from the ASEAN Conference 2025

Last week, I had the privilege of attending the ASEAN Conference 2025, organized by the Singapore Business Federation (SBF) — and what an unforgettable experience it was. Themed “Forging a Future-Ready ASEAN: Building a Sustainable and Inclusive ASEAN Economic Community,” the conference brought together a powerhouse mix of business leaders, government stakeholders, and entrepreneurs from...

BUSINESS TIP
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Before You Begin: The 3 Business Tools Every Entrepreneur Must Understand

So you want to start a business.Maybe it’s a lifelong dream.Maybe you’re fed up with the 9-to-5.Maybe you’ve got a killer idea, and it just won’t leave you alone. Whatever brought you here — welcome.But before you dive headfirst into the whirlwind of entrepreneurship, let me tell you this: having a brilliant idea is not...

mission impossible
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What Mission: Impossible Taught Me About Business, Grit, and Leadership Under Pressure

Life doesn’t play fair—and neither does business. There are moments when you’re doing everything right, but the world seems to push harder. Revenue falls short. Operations break down. People you trusted walk away. You’re left gasping for breath, running on fumes, and yet… the mission continues. Watching Mission: Impossible – Dead Reckoning reminded me of...

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My Portfolio

Bernadine Paula Yu Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist About Me I am a seasoned digital marketing consultant and entrepreneur with over a decade of experience building brands and scaling businesses in the healthcare, retail, and professional services sectors. My expertise spans strategic marketing, social media management, CRM implementation, and...

Authority vs Popularity
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The Manager’s Dilemma: Choosing Respect Over Popularity

In the world of leadership, there’s a common misconception that being liked is the hallmark of a good manager. While it’s natural to want harmonious relationships with your team, the reality is that effective management often requires prioritizing respect over popularity. A respected leader drives accountability, fosters growth, and ensures the organization stays aligned with...