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ceo
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Built from the Ground: A CEO’s Guide to Grit, Discipline & Leadership

A Leadership Manifesto for Founders Who Started with Nothing This guide isn’t for the lucky, the loud, or the well-funded. It’s for those of us who built with our bare hands, learned as we led, and chose the hard road every single day. It’s a working philosophy—not from a stage, but from the ground. 🧭...

asean
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Bridging Vision and Action: My Takeaways from the ASEAN Conference 2025

Last week, I had the privilege of attending the ASEAN Conference 2025, organized by the Singapore Business Federation (SBF) — and what an unforgettable experience it was. Themed “Forging a Future-Ready ASEAN: Building a Sustainable and Inclusive ASEAN Economic Community,” the conference brought together a powerhouse mix of business leaders, government stakeholders, and entrepreneurs from...

BUSINESS TIP
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Before You Begin: The 3 Business Tools Every Entrepreneur Must Understand

So you want to start a business.Maybe it’s a lifelong dream.Maybe you’re fed up with the 9-to-5.Maybe you’ve got a killer idea, and it just won’t leave you alone. Whatever brought you here — welcome.But before you dive headfirst into the whirlwind of entrepreneurship, let me tell you this: having a brilliant idea is not...

mission impossible
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What Mission: Impossible Taught Me About Business, Grit, and Leadership Under Pressure

Life doesn’t play fair—and neither does business. There are moments when you’re doing everything right, but the world seems to push harder. Revenue falls short. Operations break down. People you trusted walk away. You’re left gasping for breath, running on fumes, and yet… the mission continues. Watching Mission: Impossible – Dead Reckoning reminded me of...

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My Portfolio

Bernadine Paula Yu Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist About Me I am a seasoned digital marketing consultant and entrepreneur with over a decade of experience building brands and scaling businesses in the healthcare, retail, and professional services sectors. My expertise spans strategic marketing, social media management, CRM implementation, and...

Authority vs Popularity
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The Manager’s Dilemma: Choosing Respect Over Popularity

In the world of leadership, there’s a common misconception that being liked is the hallmark of a good manager. While it’s natural to want harmonious relationships with your team, the reality is that effective management often requires prioritizing respect over popularity. A respected leader drives accountability, fosters growth, and ensures the organization stays aligned with...

toxic behavior
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Toxic People in the Workplace: Strategies for Managing and Protecting Yourself Identifying and Dealing with Negative Behaviors

In today’s workplace, it’s inevitable to encounter toxic people. These individuals can create a hostile and stressful environment, making it difficult to focus on your work and maintain your mental well-being. If you’re dealing with a toxic person at work, it’s important to take steps to protect yourself and manage the situation effectively. Recognizing the...

criticism
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The Power of Effective Criticism: Fueling Personal and Professional Growth

We often recoil from the word “criticism.” It conjures images of negativity and judgment. Yet, when delivered with skill and good intentions, criticism can be a powerful catalyst for growth. It’s like a mirror reflecting areas we might not see on our own, highlighting opportunities for improvement. Whether in the workplace, a classroom, or personal...

professionalism
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The Path to Professionalism: Nurturing Courteous, Accountable, and Positive Attitudes in the Workplace

In today’s fast-paced and competitive work environment, professionalism is a quality that can set you apart and open doors to success. One of the essential aspects of professionalism is the ability to be courteous to your boss, take accountability for your actions, and maintain the right attitude. These qualities not only enhance your professional image...