Author: nadine

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ceo
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Built from the Ground: A CEO’s Guide to Grit, Discipline & Leadership

A Leadership Manifesto for Founders Who Started with Nothing This guide isn’t for the lucky, the loud, or the well-funded. It’s for those of us who built with our bare hands, learned as we led, and chose the hard road every single day. It’s a working philosophy—not from a stage, but from the ground. 🧭...

asean
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Bridging Vision and Action: My Takeaways from the ASEAN Conference 2025

Last week, I had the privilege of attending the ASEAN Conference 2025, organized by the Singapore Business Federation (SBF) — and what an unforgettable experience it was. Themed “Forging a Future-Ready ASEAN: Building a Sustainable and Inclusive ASEAN Economic Community,” the conference brought together a powerhouse mix of business leaders, government stakeholders, and entrepreneurs from...

BUSINESS TIP
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Before You Begin: The 3 Business Tools Every Entrepreneur Must Understand

So you want to start a business.Maybe it’s a lifelong dream.Maybe you’re fed up with the 9-to-5.Maybe you’ve got a killer idea, and it just won’t leave you alone. Whatever brought you here — welcome.But before you dive headfirst into the whirlwind of entrepreneurship, let me tell you this: having a brilliant idea is not...

tokyo
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Unfolding Grace: The Journey from Doing to Becoming

She is more than a businesswoman — she is a woman of depth, discipline, and divine purpose. While she has built thriving ventures, scaled across industries, mentored entrepreneurs, and shaped markets, her true power lies in the layers beneath: her commitment to learning, her devotion to family, and her relentless pursuit of a life that...

mission impossible
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What Mission: Impossible Taught Me About Business, Grit, and Leadership Under Pressure

Life doesn’t play fair—and neither does business. There are moments when you’re doing everything right, but the world seems to push harder. Revenue falls short. Operations break down. People you trusted walk away. You’re left gasping for breath, running on fumes, and yet… the mission continues. Watching Mission: Impossible – Dead Reckoning reminded me of...

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My Portfolio

Bernadine Paula Yu Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist About Me I am a seasoned digital marketing consultant and entrepreneur with over a decade of experience building brands and scaling businesses in the healthcare, retail, and professional services sectors. My expertise spans strategic marketing, social media management, CRM implementation, and...

self awareness
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2025 Goal Setting Reflection

It’s heartwarming to reflect on how much we’ve grown. Yet, there’s a bittersweet realization that we often appreciate our growth only when time feels limited. Perhaps that’s how life is designed—always with a touch of irony. In previous years, I was hyper-focused and energized, always setting ambitious goals. I felt fired up, unstoppable even. But...

Japan Autumn
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2024: My Year of Bravery

Brave – Because I Had to Continue Living Without My Papang This year, bravery took on a new meaning for me. I had to move forward in life without my Papang—a father who was not just a parent but a steadfast supporter, always so proud and expressive about my achievements. His pride gave me strength...

Authority vs Popularity
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The Manager’s Dilemma: Choosing Respect Over Popularity

In the world of leadership, there’s a common misconception that being liked is the hallmark of a good manager. While it’s natural to want harmonious relationships with your team, the reality is that effective management often requires prioritizing respect over popularity. A respected leader drives accountability, fosters growth, and ensures the organization stays aligned with...