Bernadine Paula Yu
Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist

Strategy, Storytelling, and Soul — Welcome to My Digital Home

a space where creativity, strategy, and soul meet. Whether you’re here to explore my work, partner with me, or simply read my reflections—thank you for being here!

I’m Bernadine Paula Yu—a nurse by profession, an entrepreneur by calling, and a brand strategist by evolution.

My journey has taken me from the frontlines of healthcare to the boardrooms of business. I founded healthcare ventures in underserved regions, driven by the belief that access to quality care shouldn’t depend on geography. As I built and scaled my companies, I discovered a deep passion for branding and digital strategy—especially the kind that tells meaningful stories and creates genuine impact.

Over the years, I’ve worked with global clients in healthcare, retail, and service-based industries, helping them grow through values-driven marketing, lean digital systems, and intentional brand building. My unique blend of empathy, strategy, and real-world entrepreneurial experience allows me to navigate both the heart and logic of business.

This space is more than just a portfolio—it’s a reflection of the life I’ve built through purpose, resilience, and soul. Here, I share insights from my journey, the work I do, and the causes I care about most. If you’re building something with heart—or simply curious about what it means to do meaningful work—I hope you find something here that resonates.

Let’s connect, collaborate, and co-create something impactful.

Profiles:

LinkedIn

Facebook 

Signature Campaigns & Case Studies

1. TSE Internet Marketing –

• CRM Implementation

Goal: Build a customized CRM tailored to company-specific sales and service workflows.
Role: Project Lead – Full-cycle management between developers and users.
Strategy: Implemented a systematic project workflow, ensured regular alignment calls, and conducted real-time testing and iterations based on user feedback.
Results: The CRM is fully operational and continues to support TSE’s business development and customer retention strategies.
Tools Used: Zoho CRM, Asana, Slack, Notion, Meta Business Suite, LinkedIn, Facebook, Instagram

• Business Development Director
  • Began as an Article Writer and steadily advanced to the role of Business Development Director by continuously expanding skill sets and taking on increasing responsibilities
  • Oversaw multi-department teams including writers, designers, and virtual assistants, ensuring alignment, compliance, and timely project completion
  • Led the Content Management and Facebook Ads departments, developing and executing high-performing digital campaigns for various clients
  • Spearheaded lead generation strategies, optimizing campaign workflows from content creation to ad deployment and performance tracking
  • Played a key role in business growth by fostering cross-functional collaboration, improving systems, and delivering measurable client outcomes
  • Demonstrated a hands-on leadership style with a strong focus on results, team efficiency, and client satisfaction
  • Latest website: https://nationaldebtrelief.ca/

2. Small Screen Producer 

• Managed 50–100 pool contractor clients, overseeing their Facebook Fan Pages and executing full-cycle lead generation campaigns
• Handled client onboarding and offboarding processes within the social media and lead generation departments
• Created and maintained a reporting system, generating and sending monthly performance reports to individual clients
• Executed email marketing campaigns, including both recurring automations and one-time email blasts
• Collaborated closely with internal teams to ensure campaign alignment, timely deliverables, and consistent brand messaging
• Demonstrated strong organizational skills in managing high client volumes while maintaining personalized service and measurable results

3. Nhan International

Site: https://seafoodfactoryoutlet.com.au/

https://www.facebook.com/seafoodfactoryoutlet.au

• Serve as the sole strategist and executor for Facebook Ads campaigns, managing the entire process from audience research and creative direction to launch, optimization, and reporting
• Consistently generate 500–600 qualified leads per month on a $1,500 ad budget, maintaining strong cost-efficiency and campaign performance
• Develop tailored ad funnels to suit client objectives, applying a data-driven approach to improve targeting, engagement, and conversions
• Leverage analytics and performance insights to iterate on creative assets and messaging for continued improvement
• Provide strategic consultation on lead capture, nurturing, and conversion workflows to ensure end-to-end marketing alignment

 

Core Strengths

I bring a well-rounded and robust skill set in marketing and project management, backed by over 15 years of leadership and team management experience. My ability to coordinate cross-functional teams and drive results has been a consistent asset throughout my career.

In digital marketing, I have hands-on experience across multiple areas including:

• SEO & Content Management
• Online Reputation Management
• Customer Service & Support Systems
• Basic Web Development
• Paid Advertising & Lead Generation
• Social Media Strategy & Management

I am a strategic problem solver who leads with grit, passion, and professionalism. My leadership roles have refined my ability to think critically, take initiative, and execute projects with a results-oriented mindset. I prioritize building long-term, trust-based relationships with clients and teams—I don’t just seek projects, I seek partnerships.

Being part of a company’s growth journey is something I take seriously. I believe that contributing to your success is ultimately an investment in my own growth and fulfillment.

Platforms & Tools Proficiency

• Social & Content: Meta Business Suite, LinkedIn, Instagram, Facebook, TikTok, CapCut, Adobe
• CRM & Email: Zoho, HubSpot, Mailchimp, Constant Contact
• Project Management: Asana, Notion, Monday, Trello
• CMS: WordPress, Joomla, HubSpot CMS
• Others: Google Workspace, Canva, ClickUp, Slack

Professional Highlights

• Over a decade of entrepreneurial experience, leading Paula Med Group and related ventures across healthcare and retail
• Consulted for global clients with scalable results in brand engagement, customer acquisition, and operational efficiency
• Recognized mentor and speaker on innovation and entrepreneurship in business communities
• 15 years of Digital Marketing experience handling various digital marketing spaces.

 

My Brands

   

• Paula Medical Supply Trading – Healthcare distribution & regional expansion
• RBY Ventures – Product innovation and retail entrepreneurship
• RBY Teashop – Food and Beverage 
• Virtuoso Creative – Digital Marketing Consultancy and Management
• BYU – Mentorship, innovation, and public speaking
• Travel To Thrive – Online Travel and Business Vlog 

 

💡 Strategy Meets Soul	🤝 Business With a Heart	🎤 Authentic Expression
Brands need both data and empathy. I bring both.	Business is a tool to heal, uplift, and transform.	I help people and brands show up in their truest form.