Bernadine Paula Yu
Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist
About Me
I am a seasoned digital marketing consultant and entrepreneur with over a decade of experience building brands and scaling businesses in the healthcare, retail, and professional services sectors. My expertise spans strategic marketing, social media management, CRM implementation, and digital transformation. As a business owner and consultant to international clients across the US, Canada, and Australia, I bring a hands-on, results-oriented approach to every project I take on.
Profiles:
Signature Campaigns & Case Studies
1. TSE Internet Marketing –
- CRM Implementation
Goal: Build a customized CRM tailored to company-specific sales and service workflows.
Role: Project Lead – Full-cycle management between developers and users.
Strategy: Implemented a systematic project workflow, ensured regular alignment calls, and conducted real-time testing and iterations based on user feedback.
Results: The CRM is fully operational and continues to support TSE’s business development and customer retention strategies.
Tools Used: Zoho CRM, Asana, Slack, Notion, Meta Business Suite, LinkedIn, Facebook, Instagram
- Business Development Director
- Began as an Article Writer and steadily advanced to the role of Business Development Director by continuously expanding skill sets and taking on increasing responsibilities
- Oversaw multi-department teams including writers, designers, and virtual assistants, ensuring alignment, compliance, and timely project completion
- Led the Content Management and Facebook Ads departments, developing and executing high-performing digital campaigns for various clients
- Spearheaded lead generation strategies, optimizing campaign workflows from content creation to ad deployment and performance tracking
- Played a key role in business growth by fostering cross-functional collaboration, improving systems, and delivering measurable client outcomes
- Demonstrated a hands-on leadership style with a strong focus on results, team efficiency, and client satisfaction
- Latest website: https://nationaldebtrelief.ca/
- Managed 50–100 pool contractor clients, overseeing their Facebook Fan Pages and executing full-cycle lead generation campaigns
- Handled client onboarding and offboarding processes within the social media and lead generation departments
- Created and maintained a reporting system, generating and sending monthly performance reports to individual clients
- Executed email marketing campaigns, including both recurring automations and one-time email blasts
- Collaborated closely with internal teams to ensure campaign alignment, timely deliverables, and consistent brand messaging
- Demonstrated strong organizational skills in managing high client volumes while maintaining personalized service and measurable results
3. Nhan International
Site: https://seafoodfactoryoutlet.com.au/
https://www.facebook.com/seafoodfactoryoutlet.au
- Serve as the sole strategist and executor for Facebook Ads campaigns, managing the entire process from audience research and creative direction to launch, optimization, and reporting
- Consistently generate 500–600 qualified leads per month on a $1,500 ad budget, maintaining strong cost-efficiency and campaign performance
- Develop tailored ad funnels to suit client objectives, applying a data-driven approach to improve targeting, engagement, and conversions
- Leverage analytics and performance insights to iterate on creative assets and messaging for continued improvement
- Provide strategic consultation on lead capture, nurturing, and conversion workflows to ensure end-to-end marketing alignment
Core Strengths
I bring a well-rounded and robust skill set in marketing and project management, backed by over 15 years of leadership and team management experience. My ability to coordinate cross-functional teams and drive results has been a consistent asset throughout my career.
In digital marketing, I have hands-on experience across multiple areas including:
- SEO & Content Management
- Online Reputation Management
- Customer Service & Support Systems
- Basic Web Development
- Paid Advertising & Lead Generation
- Social Media Strategy & Management
I am a strategic problem solver who leads with grit, passion, and professionalism. My leadership roles have refined my ability to think critically, take initiative, and execute projects with a results-oriented mindset. I prioritize building long-term, trust-based relationships with clients and teams—I don’t just seek projects, I seek partnerships.
Being part of a company’s growth journey is something I take seriously. I believe that contributing to your success is ultimately an investment in my own growth and fulfillment.
Platforms & Tools Proficiency
- Social & Content: Meta Business Suite, LinkedIn, Instagram, Facebook, TikTok, CapCut, Adobe
- CRM & Email: Zoho, HubSpot, Mailchimp, Constant Contact
- Project Management: Asana, Notion, Monday, Trello
- CMS: WordPress, Joomla, HubSpot CMS
- Others: Google Workspace, Canva, ClickUp, Slack
Professional Highlights
- Over a decade of entrepreneurial experience, leading Paula Med Group and related ventures across healthcare and retail
- Consulted for global clients with scalable results in brand engagement, customer acquisition, and operational efficiency
- Recognized mentor and speaker on innovation and entrepreneurship in business communities
- 15 years of Digital Marketing experience handling various digital marketing spaces.
Resume:
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