Bernadine Paula Yu
Digital Marketing Consultant | Entrepreneur | CRM & Brand Strategy Specialist
About Me
I am a seasoned digital marketing consultant and entrepreneur with over a decade of experience building brands and scaling businesses in the healthcare, retail, and professional services sectors. My expertise spans strategic marketing, social media management, CRM implementation, and digital transformation. As a business owner and consultant to international clients across the US, Canada, and Australia, I bring a hands-on, results-oriented approach to every project I take on.
Signature Campaigns & Case Studies
1. TSE Internet Marketing – CRM Implementation
Goal: Build a customized CRM tailored to company-specific sales and service workflows.
Role: Project Lead – Full-cycle management between developers and users.
Strategy: Implemented a systematic project workflow, ensured regular alignment calls, and conducted real-time testing and iterations based on user feedback.
Results: The CRM is fully operational and continues to support TSE’s business development and customer retention strategies.
Tools Used: Zoho CRM, Asana, Slack, Notion, Meta Business Suite, LinkedIn, Facebook, Instagram
Core Expertise
- Strategic Digital Marketing & Social Media Management
- CRM Implementation & Automation
- Email Marketing Campaigns
- Content Strategy & Editing (CapCut, Adobe Suite – Basic)
- Project Management (Asana, Monday, Notion)
- CMS Management (WordPress, Joomla, HubSpot)
- Brand Development Strategy
- Cross-Cultural & Remote Team Collaboration
Platforms & Tools Proficiency
- Social & Content: Meta Business Suite, LinkedIn, Instagram, Facebook, TikTok, CapCut, Adobe
- CRM & Email: Zoho, HubSpot, Mailchimp, Constant Contact
- Project Management: Asana, Notion, Monday, Trello
- CMS: WordPress, Joomla, HubSpot CMS
- Others: Google Workspace, Canva, ClickUp, Slack
Professional Highlights
- Over a decade of entrepreneurial experience, leading Paula Med Group and related ventures across healthcare and retail
- Consulted for global clients with scalable results in brand engagement, customer acquisition, and operational efficiency
- Recognized mentor and speaker on innovation and entrepreneurship in business communities
- 15 years of Digital Marketing experience handling various digital marketing spaces.
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